Why the $300B Wellness Boom Is the New Table-Stake for U.S. Hotels

The Quiet Revolution at 35,000 Feet

Meet Jessica, 36, a Denver‑based UX lead who routinely clocks 70‑hour weeks and tracks her recovery score as religiously as her backlog velocity. She isn’t a wellness purist—she just wants Monday’s sprint review to feel like a victory lap. Jessica personifies a fast‑rising cohort: the secondary wellness traveler who tacks a massage or sound bath onto an ordinary trip and spends 130 % more than the average U.S. tourist. That rolled‑up yoga mat in the overhead bin? It’s not just workout gear; it’s a revenue line on the hotel’s P&L.

Read more here.